Whitaker Group And Adidas Something Something

Plus Tom Sachs and Frank Cooke are back in at Nike

James Whitner And Adidas Allegedly Joining Forces

Some blockbuster sneaker news: Myself and sneaker influencer Kari Daniels are hearing from multiple sources that Whitaker Group founder James Whitner allegedly has inked a deal with Adidas for a multi-shoe partnership. Timing for the launch of the first shoe is unknown, but this news has been communicated internally. I reached out to Adidas for confirmation but hadn’t head back by the time of publishing.

Details are still murky but the deal is thought to be with the Whitaker Group through one of its six retail entities, which are Social Status, APB, A Ma Maniére, Prosper, Jaide and Off Season. It’s worth noting that Social Status in 2021 collaborated with Adidas on a 4D Ultra sneaker.

This relationship seemingly would line up with Adidas CEO Bjørn Gulden’s recent statements on the all important U.S. mark…