Stanley Cups Hit StockX, Luluemon Backs Off Plus Size And JD Sports, Nike Take A Tumble

Happy New Year, everyone, I hope you have a normal 2024 with only good surprises :-)

Stanley x Target collaboration | Photo: TikTok: kaitlinsondae

Suburban Aspirations

Stanley cups are trending on social media today because of a collaboration with Target that went live on December 31st that sold out immediately and caused pushing and shoving at least one store. Sneaker culture took notice because some of Stanley’s tumblers are now selling on StockX. Originally priced at $50, the Target tumbler is selling for $149 on average on resale platforms.

thesnobette

A post shared by @thesnobette

Since I mainly write about footwear, I couldn’t help but notice that among the people rushing Target’s shelves to scoop up a cup, they basically are all wearing Ugg Classic boots or Tasman mules, Nike Air Force 1 sneakers (washed) or Crocs Classic clogs. Suburban aspiration at its finest (and I promise I am saying this without an ounce of judgement!)

If you’re wondering how all of this began, the NY Times (gift link) did a great story in 2022 on how Stanley’s tumbler rose from being an item so dusty that the company had scaled …