SoleSavy Takes Aim As It Lands $2M In Funding

Newly funded with $2 million, online sneaker community SoleSavy says it wants to wrest sneaker culture from the evil resellers but it also has wholesale in its crosshairs

SoleSavy founders and jackpot hitters Justin Dusanj and Dejan Pralica via

There has been a lot of talk (like, enough already!) about the migration of sales from physical to online stores but not much discussion about how to engage with the customer beyond collect his or her email and sending him or her periodic, unasked for product pushes. The assumption is s/he is happily shedding all the trappings that come with visiting an actual store because buying online saves time and offers more choices.

The news this week of Slack-based online sneaker community SoleSavy receiving $2 million in funding is an indication the consumer wants to do more than just buy things, he or she wants to be part of a community that celebrates the joy of a shared hunt, a cracked code while also providing a shoulder to cry on through the agony of an L.

Saving Sneaker Culture

While subscription Discord and Slack-based cook groups whose focus is flipping sneakers for profit on resale sites dominate the narrative,…