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Snobette's Debut Newsletter!

Snobette's Debut Newsletter!

Mainly an analysis of Adidas and Ivy Park's October launch with an added on celebration of and yet mixed feelings on New Balance's newish 327 silhouette

Lois Sakany's avatar
Lois Sakany
Oct 25, 2020
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Snobette's Debut Newsletter!
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Adidas and Ivy Park’s Less than Flawless Launch

The big news in sneaker culture was the reveal of Adidas and Ivy Park’s second drop. The collection has been winning good feedback from the target customer, which is what matters the most. However, Adidas’ roll out of the launch was disappointing, especially in comparison to the beautifully executed debut drop in January 2020.

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