Probably Why Nike Bid Jerry Lorenzo Adieu

The year ends on a familiar note with Nike and Adidas feuding as per usual with Fear of God designer Jerry Lorenzo playing a central role and Drake a supporting one in the latest episode.

HAPPY NEW YEAR, EVERYONE. HERE’S TO A BRIGHTER YEAR AHEAD!

The Song That Never Ends

For a brief moment at the start of Black Lives Matter protests in the spring, Adidas extended an olive branch to Nike on Twitter where it quote tweeted a moving Nike campaign. (And we all agree the reverse would never have occurred, correct?) It felt nice but still weird, not unlike a disturbance in the universe and yet, it took just seven months for all to return to normal with the two brands taking pot shots from each other on opposite sides on the fence.