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Nike Hits A Fork
Today Nike celebrates the 10th anniversary of Air Max Day, an event that’s served as a platform for the brand to launch its latest Air Max technology. The day marks the debut of the Air Max Dn (Dn = dynamic), a shoe that will be launched at a total of 4,000 doors.
What was once a just-us, orgnically feel-good day when members of sneaker culture were spontaneously inspired to pull their favorite Air Max kicks out of the closet and wear them, has evolved into a global marketing event. The pressure for Air Max Dn to succeed is massive with Wall Street analysts breathing down Nike’s neck and kvetching about lack of newness in every report and earnings call.
Having been on the receiving end of a pair of Air Max Dn kicks, it’s hard not to be impressed. As down bad as Nike may be, it leaves all other shoe brands in the dust when it comes to launching a shoe. The Air Max Dn may not be the right shoe for the moment but it’s stil…
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