NB Enters Resale, VFC Stays Tumbling, Decker Strikes A Pristine Pose While Skechers Contends With Things Outside Its Control
Additional: Pondering the ultra-cushioned running shoe trend
Not So New Balance
New Balance has officially entered into resale with a platform called Reconsidered where customers can purchase and sell previously worn shoes. Customers who sell shoes will receive a voucher that can be used toward a New Balance purchase.
The platform was done in partnership with Archive, a technology company that enables brands to launch and scale resale businesses. According to San Francisco-based Archive’s LinkedIn profile, The North Face, Oscar de la Renta, Diane von Furstenberg and Hanna Andersson.
The odd thing is that the New Balance resale site is brand new and yet there are full size runs of popular shoes like the 9060 (above), which is priced at $120 versus the original retail of $149.
Response to the announcement on X has been largely positive though there have been some jokes about Gamestock levels of trade-in-values for shoes.
Like an M.C. Escher Print but With …
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