LVMH Buys Majority Share Of Off-White, Expands Virgil Alboh's Role To Multiple Silos

Virgil Abloh lands a seat at the table, while footwear brands other than Nike elbow their way in at the bar and the collabos keep coming...

This Week’s News

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• LVMH purchases majority stake in Off-White and expands Virgil Abloh’s role across other product silos. Interesting quote from Abloh on how he gauges success: “I focus on relevancy. Relevancy is my metric.”

• Kanye West wears Gap x YEEZY puffer for private listening party for Donda album. He will also hold a ticketed public listening event in Atlanta. Fans speculate the black leather pants he’s wearing may be an upcoming Gap x Yeezy item.

• A$AP Rocky’s debut campaign as creative director of PacSun features a preview of a new song, possibly from his upcoming album. It’s a noteworthy development because it indicates a shift in how much an influencer has to bring to the table to capture the viewer’s attention.

• L Brands next month will split Bath & Body Works and Victoria's Secret into two publicly traded companies and will lose its name in the process. As part of VS’s rebrand, stores have gone under makeovers, which include adding plus-sized mannequins and the removal all An…