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Logo Lethargy, FOG And Adidas At Long Last And The End Of The Mega Influencer (Who Probably Never Was)
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Logo Lethargy, FOG And Adidas At Long Last And The End Of The Mega Influencer (Who Probably Never Was)

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Lois Sakany
Mar 31, 2023
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Logo Lethargy, FOG And Adidas At Long Last And The End Of The Mega Influencer (Who Probably Never Was)
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We Are All Stealth Wealth

The offending Burberry tote | Photo: HBO’s Succession

Fashion’s new trend obsession is quiet luxury (Google it, every fashion pub has a story), a look characterized by logo-free garments and a neutral colour palette. The concept blew up thanks to the latest episode of HBO’s “Succession” in which striver Tom Wambsgans makes fun of cousin Greg’s girlfriend’s lack of taste, epitomized by her check-covered Burberry tote. When asked by Greg what the problem is, Tom snidely replies, “Because she’s brought a ludicrously capacious bag. What’s even in there, huh? Flat shoes for the subway? Her lunch pail? I mean, Greg, it’s monstrous. It’s gargantuan. You could take it camping. You could slide it across the floor after a bank job.”

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