Interview: What Nike’s Amazon Pivot Looks Like To A 3P Seller

Ponderosa Commerce founder Griffin Myers breaks down what Nike’s return to Amazon means for sellers like him.

Nike on Amazon | Photo: amazon.com screen grab on May 26th

Nike made headlines last week when it announced it would resume a direct relationship with Amazon, with the partnership set to launch in July. Ahead of the launch, Amazon is alerting third-party sellers that certain products will be pulled starting July 19, 2025.

While it didn’t generate the same buzz, Adidas entered a similar direct relationship with Amazon this spring, notifying third-party sellers back in March.

To get a sense of how this impacts sellers, I caught up with Griffin Myers, founder of Ponderosa Commerce, who’s been selling sneakers on Amazon for years. With brands like Nike stepping back from direct sales, Ponderosa is shifting gears—moving away from reselling to helping brands build and manage their presence on Amazon and other e-commerce platforms.

Myers has been in the game for a while. He started online arbitrage at 12, selling bumper stickers on eBay. By high school, he was flipping sneakers—200 to 300 pairs …