Going Deep On Skims

Everything Skims, including c-suite, investors, The North Face collab, clarifying Ye's contribution, why Skims flourished based on a scientific theory and my store visit--no pictures please!

Skims Fifth Avenue flagship store front on a rainy day in December | Photo: Lois Sakany

What started as a quick look at Skims’ collaboration with The North Face, combined with my visit to the new flagship store on Fifth Avenue in New York, has turned into my own magnum opus on the brand. A mess! I apologize to anyone who couldn’t care less about Skims. Alas, this is sometimes the curse of Substack!

To make this more manageable for the adhd skimmers who are reading this, I’ve numbered the various sections which are as follows:

1. Skims Company Fact Sheet

2. Skims and The North Face collaboration

3. Addressing various Ye and Skims-related rumors

4. How preadaptation doomed Victoria’s Secret and primed Skims for succcess

5. Skims Fifth Avenue store visit

1. Skims Company Fact Sheet

Skims C-Suite
Chief Executive Officer and founding partner: Jens Grede
Chief Creative Officer and founding partner: Kim Kardashian
Chief Product Officer and founding partner: Emma Grede
Chief Financial Officer: Andy Muir
Chief Operating …