Fenty Beauty Opens Ulta, Sneaker Resellers' Profits Slide And Supreme Taps Tremaine Emory To Lead Creative Direction
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CEO Robyn Rihanna Fenty today announced plans to expand Fenty Beauty distribution to Ulta. Previously the brand was sold exclusively at Sephora and Sephora in Kohl’s stores. Ulta boasts over 1,200 doors so this is not a small deal.
Fenty Beauty operates under the same LVMH umbrella as Sephora, so it’s interesting to see the brand be opened up to a very real competitor.
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