Beats by Dre Drops Splashy Ad Ft. Kanye West Score And Nike-Wearing Sha'Carri Richardson
Beat by Dre wins acclaim with new AirPods campaign, while Nike takes on sneaker customizers and both Crocs and Skechers report record-breaking quarters.
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Beats by Dre makes a splash with campaign ft. Sha’Karri Richardson that was scored by Kanye West with a song from his upcoming Donda album. West previewed the ad at his Las Vegas listening party where attendees not surprisingly thought it was a Nike spot. Also, refer back to prior newsletter referencing A$AP Rocky and PacSun campaign and the need for even a-list influencers to do more to bring attention to ads.
Snobette exclusive: We interviewed SF-based designer Ann Duskus, who recently launched Studio Duskus, the base of operations for her shoe customization classes.
On that note, Nike brings the law down on Drip Creationz, a business built on mass-producing customized Air Force 1 sneakers. Based on court filings, this action appears to be about hindering businesses whose entire model is built on reselling large numbers of shoes, some of which may be counterfeit. According to court documents, “[Nike] has no desire to limit the individual expression of creatives and artisans, man…
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