Adidas Pops Off, Nike Memes A Classic And Retail Shape Shifts
“We Are And Have Been The Hottest Brand For A While”
Adidas reported Q125 earnings yesterday, with quarterly results that were mainly in line with expectations. The company’s outlook on profit, however, came up a touch short and the company also warned about the potential of bumpier days ahead should Donald Trump stick by tariff increases he announced earlier this month. (According to reporting by Associated Press in early April, work boots made in China now priced at $77 would go up to $115 if current tariffs stay in place, and while Vietnamese tariffs are temporarily suspended, if they’re reinstituted, sneakers now priced at $155 would go up to $220.)
Despite gathering storm clouds, Norwegian-born CEO Bjørn Gulden was chipper on the call, listing off an array of shoes successes, ranging from ongoing demand for terrace shoes to the embrace of the Adizero EVO, a performance running shoe. Gulden seemed especially pleased to declare tha…
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