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Adidas and Yeezy Rumours Abound, A Big Silver Box and the Return of Puma and Fenty

Adidas and Yeezy Rumours Abound, A Big Silver Box and the Return of Puma and Fenty

Finance news: Dick's stellar quarter, New Balance's record year and Walmart's view on where inflation is sticking

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Lois Sakany
Mar 08, 2023
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Adidas and Yeezy Rumours Abound, A Big Silver Box and the Return of Puma and Fenty
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By this time tomorrow Adidas will have provided an earnings update, but in the meantime the rumor mongers are winning with multiple credible publications sadly citing unsourced rumors that Ye has reached some sort of agreement with Adidas. Reports say the agreement is related to either leftover Yeezy inventory and/or the music and fashion creative’s relationship with the brand going forward.

Not that it means much, but when Adidas was contacted by HighSnobiety in late February about the rumors, the firm noted it had “no updates to share.”

In my opinion the idea of German company Adidas ever working with Ye on Yeezy branded product again strikes me as wishful thinking that could only make sense to his most loyal fans.

I guess it is possible Adidas and Ye may have come to a post breakup agreement on how to dispose of the product sitting in warehouse, but why would they wait until after he was dropped? It’s important to note that ever since he was punted, Ye has been laying very low,…

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