Adidas And Ivy Park Drop Denim Themed Collection, Which Does Just Fine But Not Amazing

Also this week: Sha’Carri Richardson gets a "rematch," Converse and Rick Owens are off to a good start, Kylie launches Kylie Swim and Foot Locker highlights women and kids in earnings

News

Adidas x Ivy Park screen grab on August 20 at 7:30 PM EST

• Adidas and Ivy Park by Beyoncé launched a denim-themed collection on August 19th and 20th. The launch included the debut of children’s apparel. Just based on observation, this collection didn’t have the level of demand of prior drops, which is not super surprising for a late August launch filled with heavy denim pieces. Still, out of 90 SKUs listed on adidas.com, 26 sold out, which is not bad.

  At the same time, all six shoe SKUs, are currently available in full size runs on adidas.com. Meanwhile, a quick look at Adidas’ largest wholesale partner accounts shows no sold out apparel but broken sizing in all listed shoes.

• Sprinter Sha’Carri Richardson gets a rematch of sorts at the Prefontaine Classic in Eugene, Oregon on Saturday (August 21, 2021). She will face off against Jamaican sprinters Elaine Thompson Herah, Shelly-Ann Fraser-Pryce and Shericka Jackson, who swept the 100 meter race last month at the Tokyo Olympics.