46 Days Until 2021

Nike's Naomi Osaka era begins, VFC buys Supreme, a delusional David and 113 hype drops...

I was going to say something about the election but let me just not. More so lately I’ve been thinking about how this year has changed me and the lives of people I care about. The horrendous part is the incalculable number of heartbreaking losses from COVID whether from the virus itself or overdoses or suicide or loss of livelihoods caused by its wake.

Right now I’m trying to figure out some of the lessons that were good ones from this pause we’ve been put on. For me they are as follows: cracking the code of working out at home, cooking at home almost everyday and spending more time with and getting to know my adult son. How about you?

Below are the most noteworthy sneaker culture stories of the past two weeks, starting from most recent and working back in time.

The Nike Naomi Era Officially Begins

In the last newsletter, I talked about Nike’s dilemma when it comes to finding female athletes impactful enough to promote launch-day product. Reflecting a big bet on tennis star Naomi Osaka b…